Top 5 Travel and Local Apps Performance in Colombia Q1 2024

In Q1 2024, the top 5 travel and local apps in Colombia showcased varied performance trends in terms of downloads, active users, and revenue. Here's a detailed look at how these apps fared on a unified platform, combining data from both iOS and Android.

Airbnb saw a mixed trend in its weekly downloads, starting at around 54K in early January and experiencing a decline to approximately 19K in mid-February. However, there was a recovery towards the end of the quarter, with downloads reaching 27K by late March. The app's weekly active users followed a similar pattern, beginning at 142K and gradually decreasing to 101K in mid-February, then stabilizing around 105K towards the end of March.

Picap demonstrated consistent growth in downloads, starting from 19K in early January and peaking at 29K in mid-February, maintaining a steady range of 25K to 28K for the remainder of the quarter. Its active user base also showed a positive trend, beginning at 157K and increasing to 175K by the end of January, with minor fluctuations before stabilizing around 166K in late March.

Booking.com: Hotels & Travel experienced a decline in downloads early in the quarter, dropping from 38K in early January to 14K in mid-February. However, it saw a resurgence, with downloads climbing back to 24K by the end of March. The app maintained a strong active user base, starting at 453K and experiencing slight fluctuations before ending the quarter at 341K.

Despegar: vuelos y hoteles had a relatively stable download trend, starting at 23K in early January and ending at 15K in late March. The app's active users followed a similar pattern, beginning at 202K and fluctuating slightly throughout the quarter, stabilizing around 176K by the end of March.

Turismocity Vuelos Baratos showed a downward trend in downloads, starting at 9.6K in early January and decreasing to 6.6K by the end of March. The app's active users also decreased, from 14K in early January to 12K by the end of March, with some fluctuations in between.

For more detailed insights and data, visit Sensor Tower.